Condor: Wanderlust on the back seat
Condor wanted to inspire people in Munich to travel – right where they take a moment to relax.
- Brand: Condor
- Industry: Airline
- Channels: Taxi wrap, in-car screen
* Calculation: 4,800 impressions per screen per day × 10 screens × 60 days (incl. extension) = 2.88M screen impressions at 100 % share of voice, plus estimated outdoor contacts from the taxi wraps (factor 3).
The Rechargy network: 1,000+ screens · 450,000+ app users · 12M+ contacts per week
- The idea
How we did it
Ten taxis were booked exclusively for Condor. Outside, the wrap made the campaign visible on the streets; inside, the creative ran on the touch screen in the headrest: “With Condor from Munich to Los Cabos”.
- Execution
What was included
- Vehicle branding
- Touch screen in the headrest
- One message inside and out
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