Gillette Labs BODY: Time to recharge!
Gillette Labs BODY wanted to reach a young, sporty community with a message that fits the moment.
- Brand: Gillette Labs BODY
- Industry: Personal care
- Channels: Screen, station, power bank
The Rechargy network: 1,000+ screens · 450,000+ app users · 12M+ contacts per week
- The idea
How we did it
“Time to shave!” became “Time to recharge!”. The station in lime-green BODY branding delivered energy exactly when phones ran flat between workouts and social media.
- Execution
What was included
- Station fully in BODY design
- Campaign creative on the screen
- Branded power banks
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Your brand belongs
where the energy is.
From a single station to a campaign across every channel: we find the right format for your brand.
1,000+ screens · 450K+ app users · 200+ events per year
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